The campaign we would run.
One ad set, three ads, each pointing to its matched landing page (renewals, first home, refinance), all optimizing to the same lead event so the algorithm learns from one pooled signal.
One ad set. Three carousel ads. Three matched pages.
Every ad is a four-card carousel built from the same photos: the home, the office, a client-review card, and Sylvia. Only the copy on each card and the review change per ad. All three share one ad set and one lead event, and each points to its matched page.
Your renewal letter is the easy button, and it usually costs you. Get a free review with Sylvia Poissant, a local mortgage agent for Campbellford, Cobourg, Belleville, Peterborough and area who compares 60+ lenders. Mortgage Alliance, Brokerage Licence #10530.
Buying your first home around Campbellford, Cobourg, Belleville, Peterborough or nearby? Get pre-approved and use the programs built for first-time buyers, with a free chat with Sylvia Poissant. Mortgage Alliance, Brokerage Licence #10530.
High-interest debt piling up? Your home equity may be the tool that fixes it. Sylvia Poissant helps homeowners across Campbellford, Cobourg, Belleville, Peterborough and area fold debt into one lower payment. Mortgage Alliance, Brokerage Licence #10530.
Shared ad set, shared lead event.
All three ads sit in one ad set and fire the same lead conversion event, so Meta optimizes across the whole campaign rather than splitting a small budget three ways. Call to action on every ad: Book Now. Angles preserved from the client-approved preview.